SHIGA: Sili sa Higaonons
At first you’d think SHIGA is an imported product. It’s minimalist packaging is an attention-getter. Who would have thought SHIGA means Sili sa Higaonons.
Take this from me: I’m a fan of SHIGA and has even sent bottles abroad to my fiancée.
I spoke to Mildred Borja, SHIGA’s Marketing Manager at the recently concluded Kahimunan 2017. I bagged this chance to learn more about SHIGA.
How SHIGA Started
In the start of our conversation, Mildred recalled that they started with CHIGA then later changed it to SHIGA which meant “Sili sa Higaonons”.
Her mother was a breast cancer survivor and was gearing towards a healthy lifestyle when they received a liter of Olive Oil. They know that it's a little pricey so they thought of putting it to good use. One day her mom went to Talakag ...