Joji Ferrer Archives

This July 19, Islands Souvenirs launches ‘I Heart CDO’ campaign together with the new store at Centrio Mall. The second store in just two months with more underway, Islands Souvenirs’ new campaign focuses on promoting CDO and its tourism. The launch event kicks off with a special Fashion Show that will put the brand’s bestselling shirts under the spotlight. The show features the city’s hottest models dressed in different Islands Souvenirs shirts and looks from casual to glam, sports to street and everything in between. More than just an ordinary souvenir shirt, the brand’s ‘I Heart’ line is also a fashion statement that gives the wearer the opportunity to show their pride and love for CDO. The shirts’ different colours and graphics can be mixed, matched, customised and personalised ...

Cagayan de Oro, Philippines - Islands Souvenirs, a homegrown retail brand of Cebu, says I ♥ Cagayan de Oro! Islands Souvenirs, from the Islands Group of Companies, revolutionized souvenir shopping by transforming cottage-industry type products with a fresher look. It carved out a new niche by providing quality souvenir items that are creatively designed and packaged in a vibrant shopping environment. In February 2010, Islands Souvenirs first launched its line of shirts dubbed as, “I Heart”. “It was originally planned as a Valentine’s Day activation which focused on a less typical love – love of place” – according to Jay Aldeguer, President & CEO of The Islands Group. It was a huge and remarkable success thanks to the participation of various true-blue Cebuanos. Eventually, we...

Tag: Joji Ferrer

Islands Souvenirs Introduces #iHeartCDO Campaign in a Special Launch at Centrio Mall

Islands Souvenirs says I ♥ CDO!