JanSport Backpacks Launches No Imitation Campaign
JanSport®, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, has launched its FALL 2014 collection featuring iconic silhouettes in fresh colors and prints, as well as, brand new styles for the season.
After 47 years JanSport still proves to be the top Brand in the backpack industry. Along with the brand’s continued success is its constant battle with the prevalence of inauthentic JanSport bags that are commonly being sold online and through other unauthorized sellers. This problem is not only a concern here in the Philippines but in other countries as well.
As such, the brand has launched its global campaign, Accept No Imitations.
True to this initiative the JanSport Right Pack, with its leather bottom, is t...