Friday, March 29

JanSport Backpacks Launches No Imitation Campaign

JanSport®, the original outdoor gear Brand that equips people globally with quality backpacks, travel gear and collegiate apparel, has launched its FALL 2014 collection featuring iconic silhouettes in fresh colors and prints, as well as, brand new styles for the season.

After 47 years JanSport still proves to be the top Brand in the backpack industry. Along with the brand’s continued success is its constant battle with the prevalence of inauthentic JanSport bags that are commonly being sold online and through other unauthorized sellers. This problem is not only a concern here in the Philippines but in other countries as well.

As such, the brand has launched its global campaign, Accept No Imitations.

jansport-no-imitation-campaign

True to this initiative the JanSport Right Pack, with its leather bottom, is the brands iconic silhouette. It has always been highly coveted by the younger crowd while its timeless appeal continues to make it ideal for those who’ve grown up with the brand.

Characterized by its suede leather bottom, one large main compartment, straight-cut padded shoulder straps, front utility pocket with organizer, and other practical features like the internal sleeve which fits a 15” laptop, web haul handle, and zippered front stash pocket, the Right Pack really is the right pack of choice for everyday use.

However, all these features can only be enjoyed when you choose an authentic JanSport pack. Just with the stitching alone, you can already see the big difference between an original JanSport pack and a counterfeit one. Why run the risk of having a faulty bag that will last you for a couple of months when you can get an original JanSport pack for a reasonable price? And this one will last you for years, no matter how much you end up using it.

So if you’re already planning to buy a new pack, check out the latest selection of JanSport packs available in authorized re-sellers and remember that JanSport Philippines sells only through accredited e-commerce sites. Always keep that in mind before you get enticed to buy a JanSport pack for a ridiculously low price on the internet.

Be original, support authentic JanSport packs.

JanSport Philippines Authorized re-sellers:

Bratpack, The Travel Club, R.O.X., The SM Store, Landmark, Robinson’s Department Store, Duty Free Philippines, Gaisano, KCC, Olympic Village, Toby’s, Royal Sporting House, Urban Athletics

Wholesalers:

Sole Academy Katipunan, Grey One Social Makati, First Modern Sidewalk Zamboanga, SBF Retail IloIlo, Shelves and Hanger Iligan, Urban Superior Cebu, Bujanaid Cotabato, Unica Leica Vigan, Lakbay Tugegarau, Alturas Bohol, My Frenz Place Ilocos, Stand & Stride, Bohol Quality, Sole & Beyond Isabela

Online: Lazada and Zalora

For more information on JanSport products, visit www.jansport.com.

About JanSport®

JanSport, a division of VF Outdoor, Inc., was founded in 1967 in Seattle, Washington, by three pioneers in the outdoor industry. Though the Company began by manufacturing and marketing world-class outdoor backpacks, today the product offering includes technical outdoor gear, daypacks, and travel gear, sold in sporting goods stores, college bookstores, department stores, and specialty and boutique retail locations throughout the world. The Brand has the spirit of fun and discovery, represented in the Brand tagline: Discover Freedom. For more information, visit www.jansport.com.

source: Press Release

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