Mags Boutique opens its 24th boutique and their flagship store at SM CDO Downtown Premier last May 12, 2017.

Mags introduces Alice Dixon as their newest endorser.

SM CDO Downtown Premier was packed with shoppers as Mags brought its newest endorser. The boutique opening was led by the boutique owner herself Mags Cue, Mayor Oca Moreno, a couple of city officials and Alice Dixon, its newest brand endorser.

The New Mags Boutique is located at the 2nd Level of SM CDO Downtown Premier.

Mags Boutique offers trendy and fashionable all ladies’ apparel, footwear, bags, and accessories. The now have 16 boutiques across the country and has expanded to men through Andrei by Mags.

Huge crowd awaits Alice Dixson, Mags celebrity endorser.

Mags started humbly at a shop at de Leon Plaza in Yacapin-Velez Street fronting the Cagayan de Oro City Central. She recalls that she started over 14 years ago catering to mostly young professionals and teachers. Ms. Mags also added that her very first customers are still one of the raving fans of the brand.

New Mags collection at SM CDO Downtown Premier.

The brand eventually evolved and decided to put up their first branch at Limketkai Center in October 2014. With the evident competition from national and local boutiques, Mags has stood the test of time creating a community through the Mags Catwalk where celebrities and customers grace the stage and flaunt their Mags outfit. The catwalk is a community of real people wearing Mags.

A spacious Mags at the SM CDO Downtown Premier.

On trend – the Mags Commitment.

Mags has been endorsed by the top celebrities in the country including Rica Peralejo, Angel Aquino, Cristine Reyes and now Alice Dixson. All these ladies embody what Mags as a brand stands for – empowering women through trendy and reasonably affordable apparel.

Mags Cue, Celebrity Endorser Alice Dixson and ABS-CBN’s Mommy Margie Velasquez smiling at the crowd before an interview.

Mags has 4 boutiques in Cagayan de Oro, in SM CDO Uptown, Limketkai Center, Centrio Mall and now at SM CDO Downtown Premier.

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Vic known as "The Guy with a Big Voice" is a multi-awarded blogger, a TEDx speaker, and the social media marketing strategist of the biggest brands in Visayas and Mindanao. Other than that, he's also a columnist and writes weekly on the Mindanao Gold Star Daily's Lifestyle section - UrbanLife. Email:

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